Cookies notification of „Softera Baltic“

This message informs you about the technologies used on this website that help to ensure proper operation of the website or monitor and analyze the behavior of visitors while browsing the website.

WHAT ARE COOKIES?

Cookie is a small file sent to your browser from websites you visit. This file is saved on your devise.  As a result, the website will “remember” your actions and options for a specific period of time (such as your registration name, language, font size, and other display options), so that you could avoid re-entering it each time you visit the website.

Websites use own and/or third-party cookies. Cookies are divided in accordance with its function:

  • Necessary cookies. These cookies are used to activate browsing or access features of the main website. The website will not operate properly without these cookies.
  • Functional or technical cookies. These cookies are used to remember information related to the performance and appearance of the website, for example, the language selected by the visitor or his actual region.
  • Statistical or analytical cookies. These cookies collect anonymous information and provide reports to the site administrator. Such reports can be used to learn about the use of the website.
  • Marketing or promotional cookies. These cookies are used to track visitors in a great number of websites with the purpose to provide customized advertisements. These cookies also limit the number of ads displayed and help to evaluate the efficiency of advertising campaigns. Most often these are cookies from third-party advertisers.

Cookies are divided into session and long-term cookies in accordance with their validity period.

There are two types of cookies depending on where it has been created:

  • First party or private cookies which are created on the website you are visiting
  • Third party cookies which are created by other websites. These sites have specific content that is shown on the website you are visiting. For example, advertisements or images.

Trackers and digital fingerprinting are more complex technologies that work without cookies (file stored on user’s device). For example, when website uses tracking pixels/tags, a 1-pixel “image” is loaded each time a user accesses a specific item on a webpage. In this way the server finds out that a particular user with a specific IP address was visiting a particular element of webpage. This information is therefore saved on the server. If the user disagrees with the collection of personal data, such elements of the webpage are turned out immediately. Digital identifiers are particularly accurate and generated according to the smart device of the user. Unique IDs allow recognizing the same user at any time later.

Web beacons, uXDT or Ultrasonic tracking technology work in the following way: when a website is visited, computer generates ultrasound signal that is not audible to humans but received by other smart devices running a particular app at the same time. To use this technology, it is necessary to carry out the assessment of the impact of data protection.

HOW DO WE USE COOKIES?

We use cookies for the following purposes:

  • that websites could recognize you and remember your settings as well as options
  • that we could analyze your actions and constantly improve the performance of the website.

We do not use cookies for the determination of your identity. Our cookies are not used for any purposes other than described herein.

WHAT COOKIES DO WE USE?

Our website uses the below cookies:

NAME cookie category description validity
cookie_notice_accepted necessary cookie COOKIE THAT ALLOWS SAVING THE SELECTION OF COOKIE BAR. 1 MONTH
pll_language necessary cookie COOKIE IS USED TO SAVE THE LANGUAGE USED ON THE WEBSITE. 1 YEAR
VISITOR_INFO1_LIVE functional cookie AIMS AT EVALUATING THE PERMISSIBILITY OF USER NETWORK ON PAGES WITH INTEGRATED YOUTUBE IMAGES. 9 MONTHS
YSC functional cookie registers unique id used for saving statistics about youtube videos viewed by the user. UNTIL PAGE IS CLOSED
_ga analytical cookie Google Analytics cookies used for the detection of users. 2 YEARS
_gid analytical cookie Google Analytics cookies used for the detection of users. 1 MONTH
_hjAbsoluteSessionInProgress analytical cookie cookie used for the identification of THE FIRST USER WEBSITE SESSION. 40 MINUTES
IDE marketing cookie Google doubleclick service cookies. Its purpose is to show specific advertisements to the user in other google servises, such as youtube and google search. This cookie personalizes the advertisements shown to the user in all his used devices. 9 MONTHS
_gcl_au marketing cookie cookie responsible for Google AdSense. it helps to select and offer target advertisement for the user. 3 MONTHS
consent-is necessary cookie Cookie responsible for REMEMBERING THE CHOICE OF COOKIE bar. 1 YEAR
_hjIncludedInPageviewSample marketing cookie cookie used to inform hotjar about the inclusion of the user into data selection, the results of which are used to determine the website review limit. 12 MINUTES
_hjIncludedInSessionSample marketing cookie cookie is used to inform hotjar about the inclusion of the user into data selection DEFINED by the daily SESSION LIMIT of the site. 12 MINUTES
_hjSessionUser_ marketing cookie hotjar cookie, which is determined when the user visits the webpage with the hotjar scenario for the first time. it is used to save the unique hotjar user id of the website in browser. it helps to guarantee that the perfoRmance DURING next visits of the same website will BE assigned to the same user id. 1 YEAR
_hjSession_ marketing cookie cookie, in which data of current session is saved. as a result, the subsequent requests will be assigned to the same hotjar session. 40 MINUTES
test_cookie marketing cookie used to check if user’s browser is suitable for cookies.
_gat_gtag_UA_ marketing cookie cookie is used to limit THE AMOUNT OF DATA REGISTERED IN google websites with HIGH DATA TRAFFIC. 1 YEAR
_gcl_au marketing cookie cookie is used to check the efficiency of advertisements. 3 MONTHS
_hjFirstSeen marketing cookie used for hotjar to determine the first session of a new user. cookie saves value yes/no. it shows if it is the first time when hotjar HAS DETERMINED THIS USER. THIS COOKIE IS USED BY RECORD FILTERS FOR THE IDENTIFICATION OF NEW USER SESSIONS. 1 HOUR
_hjTLDTest marketing cookie THE COOKIE IS USED IN ORDER FOR HOTJAR, THE WEBSITE ANALYTICS TOOL, TO DETERMINE THE GENERAL ADDRESS OF COOKIES WITHOUT USING THE HOST NAME OF THE PAGE AND ENSURING THAT COOKIES COULD BE USED IN ALL SUB-DOMAINS (IF POSSIBLE). UNTIL PAGE IS CLOSED
_GRECAPTCHA necessary cookie THIS COOKIE IS USED FOR BOOT IDENTIFICATION BEFORE THE WEBSITE IS CLOSED. 6 MONTHS

THIRD PARTY SERVICES

To optimize marketing notifications, we constantly use analysis Google LLC software Google Analytics. It allows tracking online behavior, such as: time spent in the webpage, geographical location, and the use of the webpage. This information is collected by using tracking pixels and/or cookies. Information received over tracking pixels and/or cookies is anonymous and not linked to personal data. Google processes personal information on our servers around the world. Personal information can be processed in a server which is not in the residing country of the user. We are not sharing this information with any third parties. Therefore, it cannot use it. If you disagree with the performance of the analysis, you can provide your refusal of the management of personal data in the following link: https://tools.google.com/dlpage/gaoptout.

 

This website links with third party communication channels Facebook, Linkedin and Youtube where information about Company’s activities is published. The previously mentioned third parties act as individual data controllers. The cookies used by these channels allow us to obtain aggregated statistics and insights on how visitors interact with our posts, ads, this website, videos, and other content on this type of social media.

More information about monitoring technologies of third parties can be found below:

Cookie identificator Description Development moment Validity period
User monitoring technologies used by Facebook and Messenger User monitoring technologies of Facebook and Messenger are used for the identification of the visitor, monitoring of its behavior and improving the website content. During visit More information about Facebook and Facebook Messenger cookies: https://www.facebook.com/policies/cookies
Visitor monitoring technologies used by Linkedin Linkedin visitor tracking technologies are used to identify the visitor and ensure the security of its account, the monitoring of its account and the provision of customized content, including ads. During visit More information about Linkedin cookies: https://www.linkedin.com/legal/cookie-policy
Visitor monitoring technologies used by YouTube YouTube visitor tracking technologies aimed at monitoring the behavior of visitors are used to constantly improve and adapt content shown to a visitor. During visit More information about YouTube cookies: https://policies.google.com/privacy#footnote-cookies

 

HOW TO MANAGE COOKIES?

For the website to operate properly, it is not necessary to agree with all the cookies used in it. However, browsing is much easier when agreed. You can delete or block all the cookies, except the necessary ones. In this case some functions of the website might not work as intended. You might also need to initialize some settings when visiting our website.

In majority of browsers, it is possible to:

  • – check what cookies are installed and delete individual cookies;
  • – block cookies of third parties;
  • – block cookies from specific webpages;
  • – block sending of all cookies;
  • – delete all cookies when closing the browser.

HOW TO REFUSE COOKIES?

You can refuse cookies in the main page of our webpage by resetting your cookie settings. After opening the page, you will see an icon with a “C” in the middle of the bottom left corner. Press the icon and you will see the cookie settings. You will be able to turn off all the cookies except the necessary ones. After changes are made, you need to press “Save” button.

It must be noted that for the website to function properly, “Necessary cookies” are needed. It cannot be turned off.

VERSIONS OF COOKIE NOTIFICATIONS

We regularly review the cookies used on the website and update this Cookie notification when it is needed to inform you about the major changes in the visitor tracking technologies used.

Last update of this message was made on 15/06/2022.